---
title: HubSpot Integration Overview
description: This article summarizes the superpowers you get by integrating HubSpot and Accord.
---

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1. [Knowledge Base](https://collaboration.inaccord.com/knowledge?hsLang=en)
2. [HubSpot Integration](https://collaboration.inaccord.com/knowledge/hubspot-integration?hsLang=en)

# HubSpot Integration Overview

## This article summarizes the superpowers you get by integrating HubSpot and Accord.

**Key Takeaways**

1. **Reinforce 10 / 10 sales execution** by automatically creating Accords and using validation rules to gate Stage progression.
2. **Create better visibility into Deals** by pushing customer collaboration data to HubSpot, and making it easier for your team to fill out HubSpot property fields.

### Reinforce 10 / 10 Sales Execution

#### Automatic Accord Creation

Automatically create an Accord whenever a deal moves to a new Stage. Save AEs and CSMs time and ensure they're following the right process.

[Learn more here.](https://collaboration.inaccord.com/knowledge/automatic-accord-creation-hubspot?hsLang=en)

#### Deal Progression Validation Rules

Prevent Deals from progressing to later Stages without certain actions being taken in Accord. For example, prevent a Deal from progressing to Stage 2 if a Customer hasn't been invited to an Accord.

[Learn more here.](https://collaboration.inaccord.com/knowledge/deal-progression-validation-rules-hubspot?hsLang=en)

### Data & Visibility 

#### Execution Criteria

Add an exclamation (!) point and reinforce any part of your repeatable Sales / Success process with [Execution Criteria](https://collaboration.inaccord.com/knowledge/deal-criteria-overview?hsLang=en), and push the status of the Execution Criteria to Salesforce in real-time.

[Learn more here.](https://collaboration.inaccord.com/knowledge/hubspot-integration-miscellaneous?hsLang=en#Sync-Deal-Criteria-to-Salesforce)

#### Report on Accord Data

Push customer-validated Accord data to HubSpot to report on it. This includes data like number of customers invited, and the name of current Stage.

[Learn more here.](https://collaboration.inaccord.com/knowledge/accord-reporting-property-fields-in-hubspot?hsLang=en)

#### Bi-directional Data Sync

Improve CRM compliance and save your team time by making it easier to update HubSpot data directly from Accord. The slide-out is fully customizable!

[Learn more here.](https://collaboration.inaccord.com/knowledge/connect-accord-to-hubspot?hs_preview=FVarEKOg-95966168881&hsLang=en#Bi-directional-Data-Sync)

![ezgif.com-gif-maker (7)](https://collaboration.inaccord.com/hs-fs/hubfs/ezgif.com-gif-maker%20(7).gif?width=600&height=382&name=ezgif.com-gif-maker%20(7).gif)

#### Push Customer Events to HubSpot

Whenever a customer takes an action in your Accord workspace, push this event to HubSpot.

[Learn more here.](https://collaboration.inaccord.com/knowledge/connect-accord-to-hubspot?hsLang=en#accord-activity-via-notes)

#### View Accord Data Without Leaving HubSpot

Adding the Accord CRM Card to your HubSpot Deal view let's you quickly understand the status of any Accord without leaving HubSpot. 

[Learn more here.](https://collaboration.inaccord.com/knowledge/connect-accord-to-hubspot?hs_preview=FVarEKOg-95966168881&hsLang=en#crm-card)

- [Getting Started for Admins](https://collaboration.inaccord.com/knowledge/getting-started-for-admins?hsLang=en#main-content)

    - [Administration](https://collaboration.inaccord.com/knowledge/getting-started-for-admins?hsLang=en#administration)
- [Getting Started for Users](https://collaboration.inaccord.com/knowledge/getting-started-for-users?hsLang=en#main-content)

    - [Best Practices](https://collaboration.inaccord.com/knowledge/getting-started-for-users?hsLang=en#best-practices)
- [Playbook Building](https://collaboration.inaccord.com/knowledge/playbook-building?hsLang=en)
- [Accord Pages Overview](https://collaboration.inaccord.com/knowledge/accord-pages-overview?hsLang=en)
- [Salesforce Integration](https://collaboration.inaccord.com/knowledge/salesforce-integration?hsLang=en)
- [HubSpot Integration](https://collaboration.inaccord.com/knowledge/hubspot-integration?hsLang=en)
- [Integrations](https://collaboration.inaccord.com/knowledge/integrations?hsLang=en)
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    - [Accord Agents](https://collaboration.inaccord.com/knowledge/accord-intelligence?hsLang=en#accord-agents)
- [Reporting](https://collaboration.inaccord.com/knowledge/reporting?hsLang=en)
- [Troubleshooting](https://collaboration.inaccord.com/knowledge/troubleshooting?hsLang=en)
- [Single Sign-On (SSO)](https://collaboration.inaccord.com/knowledge/single-sign-on-sso?hsLang=en)
- [Deal Reviews](https://collaboration.inaccord.com/knowledge/deal-reviews?hsLang=en)
- [Miscellaneous](https://collaboration.inaccord.com/knowledge/miscellaneous?hsLang=en)

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