Resource Library Overview

The Resource Library is the source of truth for all of your go-to-market content in your organization.

What Is the Resource Library?

The Resource Library is an intuitive Content Management System (CMS) that is designed to be:

1. Easy to use for both administrators and users
2. Easy to update and distribute to Playbooks and/or Accords
3. Insightful, with real time analytics on the ROI of your Resources

What Is It Used For?

Customer-facing teams are expected to distribute dozens of Resources throughout the execution of their responsibilities.

This could include:

1. Order forms, proposals, and contracts
2. Product guides and FAQs
3. Marketing collateral (e.g. case studies, customer testimonials)
4. Presentation decks

Establishing the Source of Truth for Go-to-Market Resources

With so many types of Resources at their disposal, it can be difficult (read: virtually impossible) to make sure that they're using the right Resource for the deal that they're working on.

In addition, Resources are being introduced, updated, and being taken out of circulation on a regular basis. How do you know that your rep didn't download a copy of the SOC 2 Report 3 years ago and are still distributing it to their prospects?

Using the Resource Library, it's easy to add Resources directly to the Accords that you're managing. When those Resources are updated or taken out of commission, those updates will be pushed out to any Accords that use that Resource automatically.

This ensures that your entire GTM team is referring to the right Resources during their conversations with customers, with no versioning issues to worry about.

Making It Easy to Find Appropriate Resources

The marketing team can write the perfect customer case studies for the deals in your sales pipeline, but none of that matters if your reps can't find it.

Using a combination of Tags, Hubs, and Pages, the Resource Library makes it easy for your reps to:

1. Find the Resource that are going to move the needle for their deal
2. Find the document that their customers are asking to see
3. Attach the Resource to the corresponding Accords
4. Discover new Resources to integrate into their processes

Measuring the ROI of the Resources at Your Reps' Disposal

Using the Resource Library's robust reporting functionality, it's easy to quantify the benefits of the Resources that you enable your team with. Reporting on the Resource Library answers questions like:

• "How many deals were affected by that new case study that the marketing team published?"
• "How many customers actually clicked and read through that 1-pager?"
• "Which of our rip-and-replace customer stories is getting the most clicks in our enterprise deals?"

These analytics will help your team dial in and highlight the Resources that have the biggest impact in winning deals.